CRM integration
We connect HallACE with CRM so player interactions, engagement history and the company’s customer processes become part of one operating model without unnecessary duplication.
CRM becomes part of the overall HallACE model
HallACE and CRM complement each other so staff can work with players without repeatedly transferring the same information.
Player management is connected with the player’s activity at the venue.
The team uses CRM for familiar processes without disconnecting from the HallACE operating model.
The need to manually duplicate the same information between systems is reduced.
Operational and customer processes become parts of one business model.
The venue and customer team work together while keeping familiar tools and clear processes.
Preparing CRM to work with HallACE
Integration is built around real customer processes: which data the team needs, how staff work with players and where unnecessary duplication occurs today.
Connection with HallACE
We include the CRM in use in the overall operating model of the company and gaming venue.
Unified customer context
We connect operational player management with the company’s customer processes.
Defining the required information
We identify which information needs to be part of the joint operation of HallACE and CRM.
Reducing manual work
We remove unnecessary repetition where staff currently transfer the same data manually.
Connecting the venue and customer team
We build a clear operating model between the business’s operational and customer tasks.
Ready for operation
Before launch, we run through the core player management scenarios and check that the process is clear for staff.
Need to connect CRM with HallACE?
Tell us which CRM the company uses, how the team works with players and which actions currently have to be duplicated manually. We can help determine the right integration model.
From the current CRM to unified player management
We first review existing customer processes, then define how they interact with HallACE and test the final model against real staff tasks.
Review current processes
We identify how CRM is used today, which teams work with players and where manual duplication occurs.
Connect the workflows
We build a clear model for how CRM interacts with HallACE operations.
Test team workflows
We run through the core customer scenarios and make sure staff get a clear operating process.
Hand over for operation
After checks, CRM and HallACE are ready to work together as part of the business’s overall customer model.
CRM and HallACE operate as one connected environment
Customer work is connected with venue operations, staff perform fewer repeated actions and the business gets a more connected player engagement model.
Less manual duplication
Staff spend less time repeatedly transferring the same information between CRM and the operating system.
More connected service
Player interactions continue within the company’s unified customer model.
Connected operational and customer work
CRM becomes part of the overall model for developing relationships with players and regular customers.
What may be needed alongside CRM
CRM can work alongside loyalty cards, the accounting system, jackpot models and other internal business systems.
Loyalty card integration
For connecting loyalty programs and regular player management with the company’s customer processes.
Accounting system integration
For connecting customer and internal business operations with venue operational data.
Jackpot system integration
For connecting jackpot scenarios with regular player management and loyalty programs.
API integration
For connecting HallACE with other internal or external systems used in customer operations.
Connect CRM with HallACE
Describe the CRM in use, current customer processes and how you work with players. We can help bring CRM and HallACE together in a clear operating model.