CRM integration
We connect HallACE with CRM so that player management, interaction history and company customer processes become part of one operating model without unnecessary duplication.
CRM becomes part of the overall HallACE model
HallACE and CRM complement each other so staff can work with players without repeatedly transferring the same information.
Player management is connected with player activity at the venue.
The team uses CRM for established processes while remaining connected to the HallACE operating model.
The need to manually duplicate the same information between systems is reduced.
Operational and customer processes become parts of one business model.
The venue and customer-facing team work in coordination while keeping familiar tools and clear processes.
Preparing CRM to work with HallACE
Integration is built around real customer processes: what data the team needs, how staff work with players and where unnecessary duplication occurs today.
Connection with HallACE
We include the existing CRM in the overall operating model of the company and gaming venue.
Unified customer context
We connect operational player management with the company customer processes.
Defining the required information
We define which information should be used in the combined operation of HallACE and CRM.
Reducing manual work
We remove unnecessary repeated actions where staff currently transfer the same data manually.
Connecting the venue and customer-facing team
We create a clear operating model between operational and customer-related business tasks.
Ready for operation
Before launch, we review the main player-management scenarios and check that the process is clear to staff.
Need to connect CRM with HallACE?
Tell us which CRM your company uses, how the team works with players and which actions currently have to be duplicated manually. We will help determine a suitable integration model.
From the current CRM to unified player management
We first review the existing customer processes, then define how they interact with HallACE and test the final model against real staff tasks.
Review the current processes
We determine how CRM is currently used, which teams work with players and where manual duplication occurs.
Connect the workflows
We create a clear model for how CRM interacts with HallACE operations.
Check the team workflow
We go through the main customer scenarios and make sure staff have a clear working process.
Hand over for operation
After verification, CRM and HallACE are ready to work together as part of one customer model for the business.
CRM and HallACE work as one connected environment
Customer activities are connected with venue operations, staff perform fewer repeated actions, and the business gains a more unified model for player engagement.
Less manual duplication
Staff spend less time repeatedly transferring the same information between CRM and the operational system.
More consistent service
Player engagement continues within one company-wide customer model.
Connection between operational and customer activities
CRM becomes part of the overall model for developing relationships with players and returning customers.
What may be needed alongside CRM
CRM can work together with loyalty cards, the accounting system, the jackpot model and other internal business systems.
Loyalty card integration
To connect the loyalty programme and work with returning players to the company customer processes.
Accounting system integration
To combine customer and internal business processes with venue operational data.
Jackpot system integration
To connect jackpot scenarios with work involving returning players and the loyalty programme.
API integration
To connect HallACE with other internal or external systems used in customer operations.
Connect CRM with HallACE
Describe the CRM you use, current customer processes and how you work with players. We will help combine CRM and HallACE into a clear operating model.